Welcome Bonus 100% up to £150 + 30 Free Spins
Cashout Time Typically 1-3 days (e-wallets faster; cards/bank 2-5 days)
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William Hill Casino & Sportsbook Review — William Hill casino/slots reviews
Author: Alex Morgan
Published: November 11, 2018 | Updated: November 06, 2025
William Hill is a long-established UK bookmaker that also operates a full online casino and sportsbook. This William Hill casino review looks at the casino library, live casino, slots selection, sportsbook markets and the overall user experience across web and mobile platforms.
In this William Hill casino/slots review we examine bonuses, payment options, VIP and loyalty benefits, and security features. We also compare William Hill’s offers to other online casino options — highlighting strengths such as regulated operations, strong live dealer content and reliable banking.
| Website: | www.williamhill.com |
|---|---|
| Online Since: | 2001 |
| Bonus: | 100% up to £150 + 30 Free Spins (new customers, T&Cs apply) |
| License: | UK Gambling Commission; Gibraltar Regulatory Authority; additional regional licences (including US state licences where applicable) |
|---|---|
| Software: | Playtech, NetEnt, Microgaming, IGT, Pragmatic Play, Evolution Gaming, Scientific Games, Yggdrasil |
| Location: | United Kingdom (global operations) |
About William Hill
William Hill was founded in London in 1934 and is one of the best-known names in betting and gaming. The company expanded into online gambling in the early 2000s and now offers sportsbook, casino, poker, bingo and Vegas games across a number of regulated markets.
The online casino and Vegas platforms present hundreds of slots and table games from leading studios, plus a full live casino suite. The sportsbook is particularly strong in the UK and Europe, offering deep market coverage, in-play betting and regular promotions.
William Hill operates under licences issued by the UK Gambling Commission and the Gibraltar Regulatory Authority and holds additional regional licences where it operates. The business has undergone ownership changes in recent years but continues to trade under recognised regulatory frameworks.
My Experience at William Hill
The website and apps feel familiar to long-time bettors: dense with options, quick to load, and with a trustworthy checkout flow. Navigation across sportsbook and casino is intuitive once you’re used to the layout.
I spent time testing the sportsbook and in-play markets; markets are deep, odds competitive and features such as cash-out and bet builders (where available) work reliably. The racing hub and match markets are particularly strong.
The casino lobby is straightforward with useful filters and a focus on popular/new games. Live dealer tables streamed smoothly and were supplied by top studios. Promotional messaging can sometimes obscure key terms, so check wagering requirements in promotions before claiming.
Overall, the experience was positive — a professionally run online casino and sportsbook that benefits from retail heritage and strong supplier partnerships.
Money Spent: £50 | Time Played: 2 Hours | Earnings: £20 | Browser/Device Used: Chrome on Desktop and iOS App | Experience: Positive
William Hill blends retail heritage with a competent online sportsbook and casino—reliable, professional and feature-rich. – Reviewer
William Hill Bonuses
William Hill runs a variety of welcome offers and ongoing promotions for casino and sportsbook customers. Offers vary by country and are frequently updated, so check the promotions page for your region.
Typical promotions include matched deposit or bet-value welcome offers, free spins for slots, accumulator boosts, and recurring reload deals for existing customers.
Casino Welcome Bonus: 100% up to £150 + 30 Free Spins
Commonly available to new casino customers in the UK and selected markets. Minimum deposit and wagering requirements apply; free spins and bonus funds are subject to game eligibility and play-through terms.
Sportsbook Welcome Offer
Sportsbook welcome promotions differ by region (examples include Bet & Get free bets or deposit-match offers). Conditions vary: minimum qualifying stake, odds restrictions and expiry windows commonly apply.
Regular Reloads & Price Boosts
William Hill often runs reload promotions, enhanced prices/odds boosts and accumulator offers on weekends—check the promotions hub for current deals.
Weekend & Event Specials
Major sporting events are typically accompanied by special offers such as enhanced acca boosts, money-back specials, free bets or extra spins tied to event outcomes.
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
Other Bonuses and Promotions
- Enhanced Accumulators
- Free Spins & Free Bets
- Cashback Offers (select markets)
- Refer-a-friend
- Seasonal Event Promotions
How William Hill Bonuses Compare
William Hill’s bonuses are solid and reliable but are often smaller than offers from crypto-first or casino-specialist sites that advertise large deposit matches.
The strength of William Hill’s proposition is more balanced product quality and brand trust rather than headline bonus amounts.
If maximum bonus value is your priority there are bigger offers elsewhere; if you value regulatory protection, retail backing and product variety William Hill remains very competitive.
Check the promotions page for your jurisdiction and prioritise welcome offers that match your preferred product. Pay attention to wagering requirements and maximum bet caps.
VIP and Loyalty Programs
William Hill runs a tiered loyalty scheme in many markets (William Hill Rewards) where regular players earn points through play and can redeem them for free bets, offers or bonus spins.
High-value players may receive personalised offers, account managers or invitation-only VIP services depending on region and betting activity.
The retail estate (UK shops) also supports loyalty activity for customers who use both online and in-shop services, providing additional benefits for frequent bettors.
Banking Methods
Banking at William Hill covers major debit/credit cards, popular e-wallets (where supported), bank transfers and prepaid options like Paysafecard. Exact options can vary significantly by market.
Deposits
Common deposit methods include Visa/Mastercard, Maestro, PayPal (where available), Neteller, Skrill, Paysafecard, Apple Pay and Google Pay. Minimum deposit limits depend on method and region; instant processing is typical for cards and e-wallets.
| Deposit Method | Min. Deposit | Max. Deposit | Deposit Now |
|---|---|---|---|
| Visa / Mastercard | £10 | £10,000 | Deposit with Card |
| PayPal (where available) | £10 | £5,000 | Deposit with PayPal |
| Skrill / Neteller | £10 | £5,000 | Deposit with e-wallet |
| Paysafecard | £5 | £1,000 | Deposit with Paysafecard |
| Apple Pay / Google Pay | £10 | £2,000 | Deposit with Apple/Google Pay |
| Bank Transfer | £20 | £50,000 | Deposit via Bank Transfer |
Withdrawals
Withdrawals are processed once KYC checks are complete. E-wallet withdrawals can be same-day or 24–48 hours, card withdrawals typically 2–5 business days, and bank transfers 3–7 days depending on bank and country.
Transaction limits and ID checks may apply. William Hill aims to process requests promptly, with faster turnaround for verified accounts and e-wallet methods.
| Withdrawal Method | Min. Withdrawal | Max. Withdrawal | Timeframe |
|---|---|---|---|
| PayPal / Skrill / Neteller | £10 | £10,000 | Instant to 48 hours |
| Visa / Mastercard | £10 | £10,000 | 2-5 days |
| Bank Transfer | £20 | £100,000 | 3-7 days |
| Paysafecard (refund to card/bank) | £5 | £1,000 | 2-5 days |
| Local e-wallets (region dependent) | £5 | £25,000 | Instant to 48 hours |
William Hill Casino
The William Hill casino offers hundreds of slot titles, table games and a robust live casino area. The library includes both classic and modern video slots from major studios and seasonal jackpots.
While the catalogue isn’t as enormous as some specialist casinos, the emphasis on top-tier providers and curated live titles makes for a high-quality experience in both RNG and live formats.
Slots
Popular slots are provided by NetEnt, Microgaming and Playtech and include a mix of classic hits and new releases. The lobby includes filters for jackpots, new games and top-rated titles.
In markets where allowed you’ll find progressive jackpot series and marquee releases. William Hill’s slots offering is well curated for players seeking familiar titles and solid RTPs.
Low-medium volatility, broad popularity and ideal for casual slot players.
High volatility, popular free spins mechanic and a favourite among RTP-seekers.
Progressive jackpot series (availability varies by region).
Avalanche mechanic and reliable hit rate with strong visuals.
Table Games
Standard table games such as blackjack, roulette, baccarat and specialty tables are available in RNG and live formats. Bet limits usually cover casual players through to higher-stakes action.
The live dealer portfolio is supplied by top providers and includes multiple variants of blackjack and roulette as well as baccarat and game-show style options.
Poker
William Hill has offered online poker and tournament play in various markets, often integrated with external poker networks. Availability and formats vary by region but include cash games and MTTs where offered.
Where poker is available, players can expect standard cash game stakes and regular tournament schedules with regional variations.
Live Dealers
Live dealer tables are powered by Evolution and Playtech, offering immersive streamed experiences for blackjack, roulette, baccarat, game-shows and blackjack variants with professional dealers.
Streaming quality is high and the range of stakes suits both casual players and high rollers; live promotions and side bets enhance the experience.
Casual Games
Casual options include scratchcards, instant win games, keno and other novelty games tailored to quick-play sessions and promotions.
William Hill Sportsbook
The sportsbook is a core strength — deep market coverage across football, horse racing, tennis, cricket and many regional sports with competitive odds and in-play markets.
Features include live betting, cash-out (where available), enhanced price/odds boosts, bet builders and a comprehensive racing hub with form and market information.
William Hill’s sportsbook and casino together make it a one-stop destination for bettors seeking both live markets and a reliable online casino experience.
Sports
Coverage spans football (domestic and international leagues), horse racing, tennis, basketball, cricket and many other sports. Betting options include handicaps, accumulators and singles with comprehensive market depth.
Matches typically offer a wide range of markets including over/under, goalscorer lines and corners; in-play markets are particularly extensive for major events.
The sportsbook supports specialised features such as boosted prices, bet builders and a detailed racing centre.
eSports
William Hill lists major esports events such as CS:GO, League of Legends, Dota 2 and Overwatch with match markets and specialized tournament lines during major competitions.
Esports coverage includes major league fixtures and international events with markets for map winners, handicaps and totals.
Betting markets and odds for popular esports are comparable to traditional sports lines during major competitions.
Virtual Sports
Virtual sports products (virtual football, horse racing, greyhounds, motorsports) are offered for quick action and round-the-clock betting opportunities.
Virtual events provide a compact, always-on betting experience with simple markets and frequent race cycles.
Mobile Experience
William Hill offers native apps for iOS and Android and a responsive mobile site. The apps replicate sportsbook and casino functionality with quick navigation and account management.
Mobile deposits, withdrawals, live betting and streaming (in supported regions) are well implemented, making gameplay seamless on smaller screens.
Security and Safety
William Hill uses SSL encryption and industry-standard security practices. It enforces KYC and AML checks, supports deposit limits, time-outs, self-exclusion and links to gambling support services for responsible play.
- Help Centre (support@williamhill.com )
- Customer Support (security@williamhill.com )
- Responsible Gambling (policy@williamhill.com )
- undefined (complaints@williamhill.com )
These measures, plus licence oversight from regulated authorities, help protect players and ensure responsible gaming across jurisdictions.
How to Sign Up, Deposit, and Withdraw
Signing up is straightforward — create an account, verify your email/phone, and complete KYC for withdrawals. Exact steps vary slightly by region.
How to Deposit
Follow these steps to make your first deposit.
- Log in → Go to Deposit
- Choose a payment method from the list provided (cards, e-wallets, Paysafecard, etc.)
- Enter the amount you’d like to deposit, noting the minimums and maximums
Confirm the payment — funds are usually available instantly for cards/e-wallets
How to Withdraw
Withdrawing is straightforward but requires completed account verification (KYC) in most regions. security@williamhill.com
- Complete account verification (ID/address)
- Open Account / Withdraw section
- Select your preferred withdrawal method and amount
Final Verdict
William Hill remains a leading, trusted brand with a strong sportsbook and a well-rounded casino offering. Its retail history and regulated operations make it a reliable choice for many players.
While promotional value may not match some specialist casinos and availability varies by jurisdiction, the combination of quality suppliers, solid live casino and robust betting markets keeps William Hill highly recommended for regulated-market players.
Disclaimer
Gambling of all kinds can be addictive if left unchecked. It is important to recognise the signs of problem gambling and to seek help when needed. Please visit responsible gambling resources for support and information.
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